PTT Outdoor is a leading ecommerce portal selling outdoor gear and equipment to enthusiasts like campers, hikers, backpackers and survivalists. As a digital marketing agency, Woxier was brought on board to boost organic traffic and increase sales for PTT Outdoor's online store.
Our team carried out in-depth keyword research to identify relevant search terms and topics of interest for PTT Outdoor’s target demographics. We then optimized on-page content such as product descriptions, category pages and blogs to target these keywords. Technical SEO elements like site speed, responsive design, alt tags and internal linking were also improved.
In addition to organic search optimization, we set up and managed Google Ads campaigns for PTT Outdoor. Highly targeted search and shopping ads were created to reach those actively exploring and comparing outdoor gear options across the buyer’s journey. Detailed audience segmentation, negative keyword planning, daily budget pacing and regular account monitoring enabled us to maximize ROI from the PPC initiatives.
Our success for PTT Outdoor stands testament to our capability in executing data-driven digital solutions for ecommerce stores. By combining the power of organic and paid channels, we have developed a winning blueprint to consistently deliver higher visibility, engagement and sales for online retail brands.
Within 5 months of starting our digital marketing efforts, PTT Outdoor saw a 23% increase in overall website traffic. Organic visits were up by 42%. These visitors viewed more pages per session and spent 21% more time on the site.
As a result of our ongoing campaigns, PTT Outdoor enjoyed a 35% boost in online sales. Coupled with a 12% increase in conversion rate, this directly translated into higher revenues.
Here are some key metrics:
We used various tools like Google Analytics, Search Console, SEMrush and Hootsuite to track website data and campaign performance. Our proprietary marketing automation platform also provided insights to further optimize PTT Outdoor's digital presence.
With an effective SEO strategy and targeted Google Ads, we successfully increased visibility and engagement for the client's ecommerce store. This led to more sales and profits, allowing PTT Outdoor to grow its business further.
Our team of skilled marketing experts has helped numerous companies across ecommerce, healthcare, real estate, finance and other sectors. We adopt an ROI-focused approach coupled with the optimal mix of creativity and technology.
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